ALCOA CORPORATE CENTER, Pittsburgh, Pennsylvania 1994 - 1998.

-- overview:  

The new ALCOA WORLD HEADQUARTERS Building
Isabella Street, North Shore, Pittsburgh PA

This new generation of corporate office replaced Harrison Abramovitz's 1953 Alcoa Building as the new world headquarters for the Aluminum Company of America (ALCOA), a US Fortune 500 Company.
 
The building was designed to embody the new corporate thinking of the company. It revolves around business notions such as "team work rather than hierarchy," "mobility rather than status," "productivity rather than privacy." (Alcoa under Paul H. O'Neill chairmanship)

Hence the building is an exploration of:
+ non-hierarchical office, the dismantling of corner offices and other status structure ("mobility rather than status")
+ large floor plate office, maximum "proximity" for the largest number; interdisciplinary, juxtaposition of fields and expertises ("productivity rather than privacy")
+ open, casual, serendipitous, impromptu interaction; spontaneous communication, ubiquitous access for all to all at all times ("bring down the wall")
+ flexibility, adaptability ("the only constant is change")

(... ... see ALCOA content-page, building description or go to excerpt ...)
+  

© 1996, 1997 Agus Rusli

Rusli Associates, Architectural Design Consultant / Design Principal
The Design Alliance Pittsburgh, Prime Contract / Architect of Record